We’re all familiar by now with the ways that Donald Trump uses digital media to communicate, from the ridiculous to the terrifying. This book digs deeper into the use of those tools in politics to show how they have facilitated the rise of authoritarianism, nationalism, and right-wing ideologies around the world. Christian Fuchs here applies an updated Marxist frame, along with insights drawn from the Frankfurt School, to show the pernicious role of social media in the hands of nationalist politicians, and the ways in which it has been used to spread right-wing ideology far and wide, and make it seem like an ordinary part of contemporary political discourse. Fuchs diagnoses this problem in stark terms, but he doesn’t stop there: he also lays out ways to fight it, and analyzes the prospects for pushing past capitalism and renewing the left.

The 'end of history' has not taken place. Ideological and economic crisis and the status quo of neoliberal capitalism since 2008 demand a renewed engagement with Marx. But if we are to effectively resist capitalism we must truly understand Marx: Marxism today must theorise how communication technologies, media representation and digitalisation have come to define contemporary capitalism. There is an urgent need for critical, Marxian-inspired knowledge as a foundation for changing the world and the way we communicate from digital capitalism towards communicative socialism and digital communism. Rereading Marx in the Age of Digital Capitalism does exactly this. Delving into Marx's most influential works, such as Capital, The Grundrisse, Economic and Philosophic Manuscripts, The German Ideology and The Communist Manifesto, Christian Fuchs draws out Marx's concepts of machinery, technology, communication and ideology, all of which anticipate major themes of the digital age. A concise and coherent work of Marxist media and communication theory, the book ultimately demonstrates the relevance of Marx to an age of digital and communicative capitalism.